Pengaruh Strategi Pemasaran Terhadap Peningkatan Volume Penjualan Pada UD. Netral Di Bawo’otalua Kecamatan Lahusa Kabupaten Nias Selatan
Kata Kunci:
Marketing Strategy, Increasing Sales VolumeAbstrak
To increase sales volume, strategic marketing is needed to implement the best strategy in achieving goals to maximize profits. This research aims to determine the influence of marketing strategies on increasing sales volume in UD. Neutral in Bawo'otalua Lahusa District, South Nias Regency. This research uses quantitative data and is analyzed using simple linear regression. The population in this study was as many as 50 respondents as well as a sample in this study. The data collected is carried out data analysis by conducting partial testing of research instruments, reliability, and testing. Based on partial testing of the data, it can be concluded that the marketing strategy has a positive influence and is not of significance to the increase in sales volume in UD. Netral Bawo'otalua Lahusa District, South Nias Regency
ReferencesAbdullah, Thamrin dan Francis Tantri. (2016). Manajemen Pemasaran. Depok: PT Raja Grafindo Persada.Abdurahman, Herdiana Nana, (2018). Manajemen Strategi Pemasaran. Cetakan Pertama, CV Pustaka Setia: Bandung.
Alma, Buchari, (2019). Manajemen Pemasaran & Pemasaran Jasa. Cetakan ke-13, Alfabeta: Bandung.
Donni & Priansa. (2017). Komunikasi Pemasaran Terpadu Pada Era Media Sosial. CV Pustaka Setia: Bandung.
hozali, I. (2016). Aplikasi analisis multivariete dengan program IBM SPSS 23. Badan Penerbit Universitas Diponegoro: Semarang.
Handoko. (2015). Manajemen Sumber Daya Manusia. Cetakan Pertama. Pustaka Setia: Bandung.
Manullang, M. & Hutabarat, E. 2016. Manajemen Pemasaran. Yogyakarta Indomedia: Pustaka.
Ridwansyah, A. (2017). Instant Marketing For Busy People. Rangkuman Intisari Pemasaran. Esensi: Jakarta.
Sugiyono. (2017). Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif dan R&D. Alfabeta: Bandung.
Widyayanti, E. R., & Insiatiningsih, I. (2021). Pengaruh Strategi Pemasaran Online Dengan Aplikasi Gojek Fitur Gofood Terhadap Peningkatan Pendapatan Usaha Kuliner Di Yogyakarta. Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, 8(1), 80-95.
Unduhan
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2022 Martinus Buulolo, Dedi Susanto

Artikel ini berlisensi Creative Commons Attribution 4.0 International License.